This is a 24 HOUR HOTLINE and you will have two extensions describing your property and available loan programs with options for the caller to obtain additional information. You will also have a Special Report available. We market these numbers by placing yellow signs on your property. This number will also be placed on all marketing materials. The technology captures the calling phone number so that we can follow-up on all leads related to your property. We also offer over 60 Special Reports and extensive information on Low Down Loan Program. Your home will be available to the market place 24 hours a day through your exclusive, personalized recordings.

The principle of multiple signs is that they are out of the ordinary and consequently sneak under the consumer’s advertising radar. In short, they get attention! We want buyers reading our signs and saying, "WOW, how do they do that?" or "Holy Molely! I gotta know more about this house!" The purpose of multiple signs is to penetrate the advertising armor of the buyer and get them to take action and call on your home.

Yes, these are "ugly sings" (remember those absolutely horrible commercials you’ve seen or heard on TV and radio, they were done that way on purpose so you would remember them)

but we get comments from buyers that say they are glad we put terms on our signs and that they did not know how affordable a house was. What could this mean to you? Instead of

buyers driving past your home and all the other homes with just a professional sign out front, they stop and take a closer look .....and this can mean a sold sign appearing much faster!

Fee for Service: $100 per sign

Now that you understand a little bit more about the Hotline, the Free Recorded Message & the Ugly Yellow Signs, now we will tell you why we view them as our most important marketing campaign strategy. Our phone system captures the callers name and mailing address so we can quickly follow up with marketing materials while the property is still in the callers mind. If they leave us a Voice Mail message - we have it set up that our system automatically pages us to inform us that a prospective buyer has left a message.

The other benefit with this system is that it has ten tracking numbers which means we can use different extension numbers for different marketing pieces to track response - hotline calls, signs calls, newpaper classifieds, web site calls, newsletter calls, etc. We also do this with our web site marketing - This allows us to make the things that work better and get rid of the things that do not work - efficient and extremely cost effective. We know what pulls calls and responses and what doesn’t - where and when to advertise as well.

Fee for Service: Free

This Binder is full of valuable information for your prospects to look through- information on your home; top reasons why you choose your home and enjoyed it, utility bills, Detailed Loan information- how much it will cost them monthly to own your home, different loan programs and the benefits, and other information on our town, on the neighborhood, on the various schools, etc. The goal is to get Buyers to stay as long as possible in your home so they can become comfortable and begin to feel what it would be like to own your home.

Both of these sites are designed to get a response from the visitor. Either to sign in with their name and email address and browse the site or to email us for more information or sign up for our Home Info by email. We average over 800 page views per month and 256 visitors. We also average 50 to 200 new email addresses a month. They are then emailed valuable real estate and mortgage information on a monthly basis (automatically). We track number of visitors, pages viewed, which pages viewed, and 24 different other methods.

We have picked out the search engines that bring the most activity to our site - and one is a pay per click search engine. That is where the majority of our traffic comes from. We also submit our 16 URLs every month to 697,000 engines. If we aren’t listed, there is no way to get there.

Fee for Service: Free

9. Auction Services.......

Fee For Service: $350

10. Get listed on our local MLS & get access to over 200 Realtors & their clients........Fee For Service: $499 to list for a 6 month term. If it sells - a $499 transaction fee is due & payable at closing.

We offer access to home, land, and investment property details by email. This is a $15,000 program that automatically calls into the MLS, does a search and then emails the buyers their requested home search information. We have over 1,100 people currently signed up for this service. This is valuable information for Sellers as well so you know what your competition is doing - what is selling, expiring, and coming on the market.

Fee for Service: Free

Choose from One or Two Boxes. We like to put up two Boxes- 1 for the Home’s Fabulous Details and 1 for all of our special zero and low down loan programs- including the Dream Maker and Baby Steps.

We are committed to providing a wide variety of print advertising available through these fine publications. Placement of print ads will be determined after careful consideration of your target market.

Herald & News Paper Classified (Favorite - pull the largest number of calls)

Nickel

Dollar Saver

Herald & News Real Estate Guide and Home and Land Guide do not work so well. But will do them upon request.

Your home can be featured on a flier/insert in our monthly newsletter (currently sent to approximately 360 homes throughout Klamath County) with the request that the recipients please pass it on to their family, friends and associates. This is also emailed out to over 780 in our email database which is growing by 50 to 200 people per month.

This not only saves time - but it ensures that your property will not be tied up in a binding sale contract without the buyer being able to perform. I require mortgage pre-approvals for pre-qualifications mean nothing at all. I want individuals to be approved for a loan and just needing to get your home approved for the loan. Makes for a less stressful transaction on all three parties - you, the buyer, and me too.

Fee for Service: Free

It truly is amazing how many people think you need 5%, 10% or even 20% down to buy a home. That used to be true, but no longer. I have access to over 285 different lenders and lots of Zero Down Loan Programs. Even have 103% to 107% programs where the buyer can finance their closing costs in.

Fee for Service: Free

A thorough Competitive Market Analysis will be prepared considering the subject property and it's surrounding area. This CMA will be presented and explained to you. At that point inform you of your pricing options, depending on market conditions and your goals. We also offer an appraisal guarantee where we will pay for the appraisal if your home does not sell at the appraised value (of course - if it sells for more - then we did our job well).

When you receive one or more offers from qualified buyers, we will present all offers to you and be available to answer all questions. Larry is especially masterful at negotiating contracts on your behalf. His experience and creativity usually makes it a win/win situation for all concerned.

Fee for service: $500

Selling your home is like knocking over the first of many dominos. You have taken the first step by asking for information. Once a listing contract is in place we will involve additional "players." Once again, after you have an accepted offer, you will meet additional professionals. These people are part of our team

and are here to assist you in various aspects of your real estate transaction.

Larry Snyder, Real Estate Consultant, Broker, GRI

Co-Founder Key to Your Dreams® Team, Owner of Town & Country Realty

Teresa N. Snyder, Real Estate, Marketing & Mortgage Consultant, GRI, ABR

Co-Founder Key to Your Dreams® Team

April Perkins, Key to Your Dreams® Team, United Mortgage Corporation of America

The following team members are available to assist in your transaction as needed:

Stacy, First American Title

Betty Buckley, Property Inspector

D. Taber Construction, Contractors/Repairman

These are not paid team members - they are just companies and individuals that offer great service and come highly recommended.

You will also come in contact with repair specialists, appraisers, photographers, as well as others professionals as required. All of these people are dedicated to providing you with unsurpassed world class service and we are pleased to be in association with them.

19. Register your property with the Klamath County Association of Realtor’s Multiple Listing Service (KCAR MLS) which is accessed by all real estate agents from all real estate companies throughout the County.

20. install a lock box or setup viewing appointments. Send postcards to surrounding neighborhoods (many times someone knows Someone who wants to buy into the same neighborhood as their friends or family).

21. Send postcards & emails to our extensive sphere of influence as well as to yours (actually, we don't know if other agents do this but we sure do)

22. Send postcards & emails to targeted markets as evidenced by their buying trends

23. Schedule and host Broker and Office Caravans to inform all active Real Estate agents of your current offering. (Actually, the "virtual tour" is much more effective, but we do both anyway).

24. You can expect to hear from us (or from one of our team members) at least once per week to update you on the progress made in marketing your home and to share any feedback from showing agents and their clients. If after 30 days your home has not received any offers, we will meet with you again to discuss additional strategies to accomplish your goals. You will receive valuable tips on preparing your home for market as well as proven strategies to show your home to its best advantage. Otherwise known as "tricks of the trade."

Town & Count Realty offers the following services:

Extensive Property Management Capabilities

Useful if you want to start buying investment properties. We can help you with the loan, buying the property & then managing the property as well.

Aspen Title & Escrow Services

State Farm Insurance, Tom Fuller

D. Taber Construction

Property Inspection Services, Carpenters, House Cleaners, Clutter No More Organizational Services, Plumbers, Appliance Specialists,  Fresh Air Duct Cleaning, General Contractors, Gardeners, Termite and Pest Control Companies, Electricians, Hardwood Floor Specialists, Locksmiths, Drapery and Blind Specialists, and Carpet, Vinyl & Tile Specialists

Key to Your Dreams® Team

Fee for Service Program Agreement